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May 12, 2017 FOR IMMEDIATE RELEASE May 12, 2017 CONTACT: Thomas Merchant Thomas@SilverHook.com | +1 505.484.8195 Sanford, FL USA www.LucasOilOceanCup.com SilverHook – Planning World Speed Record :: Key West to CUBA Challenge Date :: August 17, 2017 Nigel Hook’s #77 Lucas Oil SilverHook race boat, is already a premiere showcase of technology, but now his team is planning to incorporate BGAN (Broadband Global Area Network) for transmitting engine data, heart rate, and the cockpit audio during their upcoming world speed record – The 2017 Lucas Oil Ocean Cup - Key West to Cuba (and back). The timeline to fully integrate and test out the BGAN solution has resulted in a date shift of the world speed record which is now scheduled for August 17, 2017. It was during an in depth planning session that Hook’s communications and integration team, Duchancell Engineering, made the decision to augment the boat’s technology and use BGAN for the voice and data transmissions between Key West and Cuba allowing for the constant tracking and connectivity between the pilots, the Agusta 109C safety helicopter, and the support boats. Hook says “This is fantastic! We will be transmitting our IoT data LIVE via BGAN from the deep blue water up to IBM’s Bluemix Cloud. Fans around with world will remain connected as Jay and I pass over the horizon and head to Cuba. My mum in the UK will be watching!” On August 17th plan to connect with the Lucas Oil Ocean Cup – Key West to Cuba World Speed Record event and jump on board with Nigel Hook and the #77 Lucas Oil SilverHook team. Fair winds and following seas! Fan Dashboard Learn more about Nigel Hook’s vision and the technology used onboard #77 Lucas Oil SilverHook: https://www.youtube.com/watch?v=FDQh-cAK7qo https://www.youtube.com/watch?v=wHkeaGX1_dI Duchancell Engineering Team with Nigel Hook Fernando Cancel, Nigel Hook, Dave Heronemus, and Chip Robertson Lucas Oil is the leading producer of high performance lubricants! Lucas Oil - Made in America and Sold to the World!  Express Engines Parliament Motor Coach General Tire Custom Marine Inc. Livorsi Inc. GoPro – Be a Hero Optima Batteries Mannerfelt Design Team Kastelic Canvas  CP Performance  DuChancell Engineering Consulting   SilverHook® Powerboats is the most exclusive and technically advanced offshore monohull in the world. With lines echoing the iconic XKE that Enzo Ferrari said was the most beautiful car ever made! April 23, 2017 Lucas Oil Team on the front page of Key West Citizen The SilverHook Record mission has captured the imagination of the residents of the Florida Keys with the attempt being featured on the front page of the Key West Citizen. March 26, 2017 FOR IMMEDIATE RELEASE March 26, 2017 CONTACT: Barbara Biers (858)755-3800  www.NigelHook.com www.LucasOilOceanCup.com Mandalay Bay, Las Vegas, Nevada, USA 77 Lucas Oil SilverHook :: Captain Hook Announces World Record Attempt At the 2017 IBM Interconnect Conference session, “Driving Intelligence to the Edge in Powerboat Racing with Watson IoT Edge Analytics” presented by IBM’s Tom Sarasin and DataSkill’s CEO Nigel Hook, Hook switched hats by putting on his [virtual] crash helmet and announcing that this June, his offshore powerboat team and driver, Jay Johnson, will challenge the current endurance world record from Key West to Cuba and that they will also set a new, round trip world record in Hook’s #77 Lucas Oil SilverHook. This record, the Lucas Oil Ocean Cup – Key West to Cuba, will be the second Ocean Cup presented by Lucas Oil, the first established in 2013 as the Lucas Oil Ocean Cup – Golden Gate to Queen Mary. Pioneering data-driven, artificial intelligence systems and racing offshore powerboats have been Nigel Hook’s passions since he was a teenager (not in that order). Hook states “We are merging artificial intelligence and augmented reality into ocean racing because with this technology, we will transform our sport. And this time in international waters!” The technology developed by DataSkill with IBM Watson IoT (Internet of Things) and Cisco, runs predictive analytics onboard the boat turning Hook’s offshore boat into a flying data center. This Lucas Oil Ocean Cup – Key West to Cuba record, scheduled for the week of June 19-23, will be an internationally approved record sanctioned by the American Power Boat Association (APBA), governed by the Union Internationale Motonautique (UIM) with race management by Powerboat P1. Another element of this event will be to support the kids from the Key West Community Sailing Center, a non-profit organization. When asked why Cuba, Hook said “A Cuba record always been in my mind since my first race in Key West and, for many reasons, the time is right now. During our recent meeting with the Commodore of the Hemingway International Yacht Club (Havana, Cuba), it became obvious that Commodore Escrich and I share a similar passion for ocean sports.Commodore Escrich and I have started a special friendship and with his support, we plan for this to become an annual event! There is a strong history of offshore racing between Cuba and the US dating back to 1922.” The speed record will begin in Mallory Square (Key West) and the start timer will be triggered just south of Sunset Key. The timer stops at the channel marker in front of El Morro Castle Havana, Cuba (Castillo de los Tres Reyes Magos del Morro). Hook says "After crossing the line and setting that one-way record, Jay and I will run up the Malecón coastline which is Cuba’s most famous sea-side avenue, to do a flyby of the US Embassy before circling back around and touching land in Havana Harbor for a brief interlude with our friends in Cuba!” The return leg will be straight back to Key West setting the reverse, round trip world record from Cuba to Key West. Event Director, Karen Angle, joined Hook and Johnson on their recent reconnaissance mission where she introduced them to Commander Derek Cromwell, Coast Guard Liaison to the United States Embassy La Habana, Cuba. The meeting with Commander Cromwell provided important insight into the logistical planning of this event. Learn more about Nigel Hook’s vision and the technology used onboard #77 Lucas Oil SilverHook: https://www.youtube.com/watch?v=FDQh-cAK7qo https://www.youtube.com/watch?v=wHkeaGX1_dI 2017 Lucas Oil Ocean Cup Key West to Cuba (round trip) Event Director     Karen Angle Karen@SilverHook.com Race Director     Gene Stephens SuperStockUSA@PowerboatP1.com Public Relations     Barbara Biers bbiers@dataskill.com www.LucasOilOceanCup.com
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